LEAN SMARKETING - AN INTRODUCTION TO THE INTEGRATION OF MARKETING AND SALES

Beschrijving

Pocket book to boost your businessHow to put the Sales in smarketingCompanies who have integrated sales and marketing smarketing in oneteam and approach, show an increase in revenue. This is even without changing the initial tactics, only by better aligning their actions.The goal of this booklet is to provide an introduction to smarketing and to work out some new tactics, based on growth hacking, in implementing a smarketing approach.Ask yourself these questionsAre you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategyDid you see a decrease in effectiveness of your current sales or customer acquisition strategyIs your company struggling with its first and second steps on social media Or are you quite active online, but not really generating the expected additional revenueHave you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don39;t havea clue how to replicate this resultAre your marketing and sales departments not teaming up, acting together and therefore not reaching their full potentialDo you have the impression that sales and marketing are separate businessesHave you heard of growth hacking If so, do you believe it is a marketing technique only for technology startupsDid you answer yes to any of the questions above Then you39;re on the right track, as this bookletwill provide you with some new and valuable insights and countless tips and tricksto attract more business.